1) Facebook bought Instagram for $1bn in 2012 because they believed that it proved that they could build multiple products at once.
2) The benefits of vertical integration are it's easier to control the companies and it shows that they are good at their job.
3) The benefits of horizontal integration are that they can get a wider variety of audiences on different
platforms.
4) Subsidiary is smaller companies that are owned by the conglomerates (big companies).
5) Three companies that use synergy to maximise profit are Marvel, DC and Warner Bros.
6) 10 companies that are a part of the Disney empire are : Marvel, ESPN, Pixar, Lucasfilm, Hollywood records, Star wars, Polaris, Babble.com, lincoln square productions, ABC studios.
7) Disney bought Fox because this gives them nearly 50 million European viewers plus an extra 650 million customers as the star india network is included with 58 channels in 8 different languages.
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