Cars
1960s
2000s
1) In my 1960s advert i can see the sexist stereotype of sexualising women to sell cars as there is a woman in a seductive pose lying next to the car wearing a short white dress and heels.
2) In this advert is represents women as caring more about fashion than punctuality saying " The perpetually late girl " with a picture of a woman wearing nice clothes and makeup in a closet holding a heel.
3) Overall the stereotypes haven't changed much in terms of sexuality however they are now also saying that women only care about fashion.
Perfume/Aftershave
1960s
2000s
1) The stereotypes we can see in the 1960s ad are again the sexualisation of women as the text says "if she doesn't give it to you, get it yourself" implying that men can take what they want even if she doesn't 'give it'. Also the woman in the ad is wearing long white boots with a very short green dress exposing her legs.
2)In this advert it is reinforcing the sexualisation of women as this woman is wearing a very revealing dress that looks almost like lingerie that is dark purple in a seductive pose extending her neck and almost caressing it along with the text "the fragrance of love" this ad is very sensual.
3) In many adverts now a days and even in the 60s aftershaves and perfumes are all based around either the sexualisation of men or women. Relying on this appeal all companies use this method believing that it is okay to objectify people and this has not changed at all and possibly wont for a very long while.
Cleaning product
1960s
2000s
1)The stereotypes i can see are that the woman is given a cleaning product as a present and is expected to be happy which reinforces the assumed role of women as cleaners.
2)The stereotypes i see here are that the woman is doing cleaning and teaching her daughter that this is the "job that really matters" on mothers day plus the fact that "mr clean" is a man telling them to clean and again expecting them to be happy.
3)All in all the stereotype of women havving to clean and be happy about it has not exactly changed much throughout the ages and possibly may take a long while tochange this stereotype entirely eventhough we are slowly moving past this.
2)The stereotypes i see here are that the woman is doing cleaning and teaching her daughter that this is the "job that really matters" on mothers day plus the fact that "mr clean" is a man telling them to clean and again expecting them to be happy.
3)All in all the stereotype of women havving to clean and be happy about it has not exactly changed much throughout the ages and possibly may take a long while tochange this stereotype entirely eventhough we are slowly moving past this.
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