Music video: One Direction - History

History of music videos
1) Editing, the camerawork, include visual effects and intertextuality

2) Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) Originally, music videos were made like mini ‘films’ of the bands performing which was in the 70s/80s.

4) MTV was the company which is known as the music television which broadcasted music. It is important because it linked with the song and it was something to allow the audience to feel diversion.

5) They distribute in the entertainment of their audience to be connected to the song and also be included in the song. It gives the digital age a sense of entertainment not only from the music but the video. Also, the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common.



Industry
1) One direction was formed from Britain got talent with the help and support of Simon Cowell. Also, One direction was ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximize profits for the record companies.

2) Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution.

3) Horizontal integration is the process of a company increasing production of goods or services in the same part of the supply chain

4) With a majority of the new generations content coming from the Internet, the way that consumers hear music has significantly changed. In place of earlier methods of listening to music, like on the radio, now music is found online, meaning artists with a stronger online presence gained larger audiences. A key way artists build up their online presence is through music videos as a means to promote themselves and their albums.

5) Simon Cowell influences are that he’s created an internationally branded boy group which would mean that One direction is instructed on how to behave and act for their targeted audience.

Audience

1) Psychographics

The psychographics is that they are young clumsy young adult/teens that go traveling the world and make music for their audience.

Demographics

The demographics are teenage boys/young adults that have different personalities for different types of girls to fantasize with for teenage girls.

2) Personal identification/nostalgia

This video makes their audience experience their past between them and one direction like they were friends, or they knew them on a personal level

Personal relationship

They show their past to show their love for their fans and amount their fans meant to them and that if they were never there, they wouldn’t have been anything without them, also how much they meant to them which makes the audience feel involved and a bond.

3) At 0:49, One Direction offers their fans exclusivity and insight into their personal lives as there is a video that shows behind the scenes of them something their fans might not have ever seen before.

At 1:04, One Direction shows their concert live as there are many fans jumping at the excitement of their idols; viewers may be able to relate with the audience as they have similar feelings to the boyband.

4) Nostalgia is when a source of media makes the reader or viewer remember or think of their past, this makes it a key audience please for history music videos because a history video is meant to shower the consumer their history with a certain people/person, an item or source of media

5) The fans are positioned to respond that their favourite group are splitting up but that they will be remember in their hearts forever and how much they supported them and influence their life which made a community

Blog tasks: The Times case study

Language                                                                               
1) The main stories on the front page are about Google not removing a video that speaks badly of Jews, Angelina Jolie visiting a school in London and a referendum in Scotland.

2) The main stories on the inside page are about a transgender killer, the golf club letting in women and a change in the owner of channel 4.

3) On the front page, there is more text than images and headlines.

4) We know that the times are aimed at wealthy educated middle-class people because firstly in uses a serif font which has connotations of sophistication and because the front page is covered in political views and beautiful expensive houses.

5) A close analysis of these stories suggests that they are pro-conservative as it shows labor in a bad light in the Google story.


Audience                                                                                
1) The target audience for the times is the Succeeder who is of the older generation and between classes ABC1.

2) The front page stories would appeal to an audience because it gives information about what is happening politically.

3) Most of the rich old white men who read this newspaper would have gone to golf clubs frequently and will disagree with the new rules which are why this would be interesting to them.

4) A reader might enjoy the times because not only does it reflect their own lives it gives them an insight on what is going on politically and allows a sense of entertainment in stories such as the
Angelina Jolie story.

5) Times readers are mostly over 55 years old as it is more of a tradition or habit for them to read as their families have been reading them for generations.

Representation                                                                      
1) The front cover of Times represents Great Britain as a union as everyone is against a part of it splitting off

2) The Times is a conservative newspaper that prefers when things remain the same and they are very traditional. They constantly used the word "allows" to show that it was an unwanted decision. They also say "273-year-old" referring to the tradition of not allowing women into the club and they seemed upset that such a long tradition had ended. There is also a smaller box highlighting clubs in London that are still gentlemen only to show that some clubs still stick to tradition. They also say they don't want 'an artificial female presence'.

3) The Times is a capitalist newspaper and therefore would view major corporations as significant and that's why they are both front-page stories. Since The Times is also pro-privatization, they are against public service broadcasters like Channel 4, so this is addressed in the stand-first of the Article. They present the head of Channel 4 leaving not being attached to any privatization as a bad thing because The Times is owned by Rupert Murdoch, owner of Sky TV.

4) The fact that Lauren is trans has nothing to do with the story which had to do with her killing an official. The fact that The Times highlighted this shows that they are not the most progressive concerning LGBTQ+ issues. In the sidebar, information is given about her estrogen hormones. This could show that they think that her hormones were connected to her aggressive behavior when they are completely unrelated. This shows the Times' traditionalism. It is also clear that they avoid using many feminine pronouns showcasing that they don't agree with it.

5) The Times showcases many traditional views which suggests that they are pro-conservative.



Industry                                                                                 
1) The Times is owned by News UK - a subsidiary of NewsCorporationn. It is mostly owned by Rupert Murdoch.

2) The Times circulation in 2018 was 430,000, down from over 800,000 in the 1990s

3) They created a social media strategy in a collaboration with the digital team in order to grow their Twitter and Facebook profiles. In 2018 they hit 500,000 subscribers on their online platform.

4) Immediacy to a degree because all the stories were recent at the time of circulation. Negativity because people are more likely to read negative stories since they are more shocking.

5) People can find news for free on the internet as soon as it happens so they see newspapers as redundant.