Magazines and advertising assessment: Learner response

total=22         grade=6

WWW- A really impressive assessment, well done! You clearly know your stuff - good revision with specific reference to the texts. With a few minor changes you should be on a 7+ grade.

EBI- Paragraphs! Organising your longer answers is essential for the top levels.

      - Written English: cut out basic errors
(e.g they're/their)
      -Revise stereotypes in NHS Represent advert
(e.g. men, disabled)

LR- See blog

1) 1
2) 1
3) 6
4) 2
5) 4
6) 8

Magazine conventions
Title of publication
Slogan
Central image
Name checks
Direct address

4) The quotes from reality television stars use controversy (‘sex’ and ‘jail’
and ‘stalker’) to hint at the exciting stories inside.

Use of paparazzi shots rather than posed shots which make the reader
feel as if they are seeing a different side to celebrities and this reinforces
the dramatic coverlines.

The magazine uses a strong, central image with the face in the visual
centre of the cover to draw the reader’s eye. The image uses a model
making direct eye contact with the reader which gives them a
connection. The hair-style is messy which could connote a night out, or
be used to make the model more edgy which links to the idea of ‘new
posh’ and ‘21 st century’. Her costume includes pearls and jewellery which
connotes wealth and luxury and status. This is complemented by the
gold brocade of her outfit which is reminiscent of royalty.

The use of sans serif font for the cover lines, together with brackets
(‘yes, really) gives the magazine cover a friendly, more informal tone,
although words such as ‘Aristo’ and ‘Sloane’ are specific to the target
audience demographic.

5)A disabled athlete – wheelchair basketball player and TV presenter Ade
Adepitan people usually do not see disabled people as athletic.

Black, female CEO of MOBO – Kanya King usually it is older white males who dominate the industries.

Female boxer – Olympic medal winner Nicola Adams women are not usually seen as strong however she fights for a living.

6) In the 1950s the representation of women consisted of women only being housewives and being reliant on men. This also showed women as enjoying housework and cooking, however pictured them as not being very good and needing the help on male dominant products. The OMO anchorage text is extremely belittling toward women and talks down to them as though they were children.with the repetitive use of exclamation marks and italics (such as "Yes, brilliantly bright!" ). The OMO concept of "bright" and "white" reinforces the stereotype of women being pure and innocent.

Although it is also based in the 1950s, the Galaxy advert shows the more glamorous celebrity side of the 1950s while still showcasing a 'damsel in distress' concept - Propps 'heroine' in need of a male saviour. However, the 1950s nostalgia is taken aback by the subversion of female stereotypes throughout the advert. When she takes her original bus driver's hat she goes from 'damsel in distress' to a strong independent woman with a personal driver (who just so happens to be male). The representation of women in this advert is much more reflective of the modern stereotypes of women taking control rather than the 1950s stereotypes and differs vastly from the OMO stereotypes.

NHS Represent advert displays how female stereotypes have changed: led by a strong female rapper the advert then goes on to showcase Black and Asian women boxing, leading companies and in science labs. women are shown as independent, powerful physically and mentally and academically capable for powerful positions in terms of business. By specifically using language in the lyrics to empower the BAME community (‘You could be a pilot…we are the ones making policies’), this lifts the aspiration of black and Asian women.

Videogames: An introduction

1)The first video games had very bad graphics and they were only button pressing games on old computers.

2)Over time the graphics in video games have become better and they are now a lot more interactive and have actual stories and context.

3)All of the most successful games have context, stories and are mostly interactive although there is also quite a lot of interest in death. They also have amazing narratives.

4)Adults accuse video games of persuading young kids to commit violence and crimes as they have seen in games. However, this is entirely incorrect in my opinion as many people who play video games have no urge to suddenly commit crimes and violence.

5) Fortnite is an online game where around 100 players jump out of a plane on to a small island and then fight each other until only one is left. Players can find various different weapons around the island to use to fight with including: crossbows, rifles and grenade launchers.

6)There are more than 4oM players worldwide.

7) Fortnite is popular because it is quite unique in terms of narrative and because it is very interactive.

8)"bfoxy 7 Mar 2018 12:20 

56

A fantastic game for all the family. The violence is cartoon-like, not gratuitous or graphic. I limit my children to only playing the Playstation at the weekends. Simple." I disagree with this comment as i do not believe that it is a game that all the family will enjoy as not all adults would agree with the violence or context of the game.

"kariad dairak

7 Mar 2018 15:22 

1

If kids are influenced to act violently all they have to do is watch WW2 on the History Channel, learn about King Henry VIII's wives or just watch the news." I agree with this comment as i believe that adults often misconstrue the idea of influenced violence as not many teens suddenly believe they should fight because of a game they played and if this were true they would be swayed by any violent or 12+ movie they watch, people are not that naive.

Galaxy 'Chauffeur' advert: blog tasks

Galaxy-Audrey Hepburn ad

1) Audrey Hepburn was a British actress, model, dancer and humanitarian. Recognised as a film and fashion icon, Hepburn was active during Hollywood's Golden Age. She died 20th January 1993

2) The reason they chose Hepburn for this ad is because it ads a sense of nostalgia as this is what they want their consumers to feel when they eat this chocolate. This is because it feels good to reminisce and they want you to have that same feeling when eating their chocolate.

3) The connotations of Hepburn in this ad are that not only was she a famous actress she was also a fashion icon that many people, men, women and children, looked up to. This allows people to remember a great idol that once lived and again brings them nostalgia.

4) The reason this ad was set in the 50s is because it supposed to be based mainly around a movie she once made called 'roman holiday' This is the reason it is also set in the luxurious Italian riviera which creates intertextuality and nostalgia-2 key audience pleasures. The man who drives her away in the car looks almost exactly alike to her co-star Gregory Peck. Along with the background song 'moon river' by Audrey Hepburn this all creates a sense of familiarity to older audiences.This brings us back to the reoccurring theme of nostalgia.

5) Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text.

6) The Audrey Hepburn film suggested in this advert is 'Roman Holiday'. This is done by setting the ad in Italy and using an actor who looks similar to her co-star Gregory Peck. Another way this is done is that they used the same model of bus in both the movie and the ad. The also aloud the actors costumes that are very 50sesque which is around the time this movie was created.

7) The hero is Hepburn, the villain is the motorcycle who dropped all the fruit at the beginning, the donor is the bus driver who gave her his hat, the heroine is the driver of the car she gets into afterward and finally the reward is the galaxy chocolate.

8) The equilibrium is when the bus is moving alright with no traffic. The disequilibrium is when the motorbike knocks over the fruit stand. Finally the new equilibrium is when Hepburn gets into another mans car and drives away.

9) In this ad women are first represented as useless and in need of help but as the ad goes on it turns out that the men are the ones in need of help and the woman, in turn, is the one who gives the help needed.

10) I believe that at the beginning it seems as though stereotypes are being reinforced, however it actually turns out that they are being subverted. For example when Hepburn seems helpless when the bus is stuck and a man comes to help her; when Hepburn saves the man by giving him the hat and allowing him to drive with her.

Represent NHS Blood & Transplant campaign: blog tasks

1)BAME stands for Black, Asian and minority ethnicity

2)There is a need for blood in the BAME community because if you are of that heritage then there is more chance of you being with a less common blood type which could help for people with sickle cell disease.

3)This advert wants young people from the BAME community to donate blood and become organ donors as well.

4)It is the company's way of trying to stay modern and hip as 'Represent' has been a slang word. This is also a way of telling people of the BAME community to represent their race in a better way as way have just recently come out of the dark cycle of racism.

5)The reason it shows famous people of the BAME community is because it is showing that they can truly achieve their dreams. Three famous people introduced in this video are Nicola Adam MBE Olympian, Ade Adepitan wheelchair basketball player and MOBO's own founder and CEO kanya King MBE.

6)The reason they put a slow shot of the empty chairs at the end could either be the chairs that need to be filled or people who have lost their lives because they didn't have blood.

7)This matches the key conventions of a typical rap video as there is fast paced music and rapping as well as a high quality video.

8)This advert subverts stereotypes as it represents women as somewhat masculine(Nicola Adams), people from the BAME community as leaders(Kanya King) and men as creative and somewhat feminine(the actor).

like a girl blog task

1) -dialogue
    -music
    -characters
    -setting
    -creative/original concept
    -brand logo
    -text on screen

2)The text that appears on the screen is the questions they ask this may affect an audience by making it seem more serious.

3) 7 different people are featured in this advert.

4)They decided to use  a range of different ages, ethnicity, and genders because it shows different opinions and the way those people see it.

5)The music in the background gets louder toward the end make it seem more emotional and sway the feel of the video.

6)There is the brand logo and name, a unique selling point, a blue colour scheme and pieces of information so that you can share the add to inspire girls all over the world to stand up for themselves.

7)In this video women are represented as weak none athletic toward the beginning however as the video goes on they are viewed as strong and powerful.

8)I believe that this ad connected with many people because of the powerful message that women should stand up for themselves as I am sure that this inspired many people.

Gender representation in advertising: blog task

Cars

1960s

cars advert 1960

2000s

cars advert 2000

1) In my 1960s advert i can see the sexist stereotype of sexualising women to sell cars as there is a woman in a seductive pose lying next to the car wearing a short white dress and heels.

2) In this advert is represents women as caring more about fashion than punctuality saying " The perpetually late girl " with a picture of a woman wearing nice clothes and makeup in a closet holding a heel. 

3) Overall the stereotypes haven't changed much in terms of sexuality however they are now also saying that women only care about fashion.

Perfume/Aftershave

1960s

aftershave 1960

2000s

aftershave 2000

1) The stereotypes we can see in the 1960s ad are again the sexualisation of women as the text says "if she doesn't give it to you, get it yourself" implying that men can take what they want even if she doesn't 'give it'. Also the woman in the ad  is wearing long white boots with a very short green dress exposing her legs.

2)In this advert it is reinforcing the sexualisation of women as this woman is wearing a very revealing dress that looks almost like lingerie that is dark  purple in a seductive pose extending her neck and almost caressing it along with the text "the fragrance of love" this ad is very sensual.

3) In many adverts now a days and even in the 60s aftershaves and perfumes are all based around either the sexualisation of men or women. Relying on this appeal all companies use this method believing that it is okay to objectify people and this has not changed at all and possibly wont for a very long while.

Cleaning product

1960s

cleaning product 1960

2000s

cleaning product 2000

1)The stereotypes i can see are that the woman is given a cleaning product as a present and is expected to be happy which reinforces the assumed role of women as cleaners.

2)The stereotypes i see here are that the woman is doing cleaning and teaching her daughter that this is the "job that really matters" on mothers day plus the fact that "mr clean" is a man telling them to clean and again expecting them to be happy.

3)All in all the stereotype of women havving to clean and be happy about it has not exactly changed much throughout the ages and possibly may take a long while tochange this stereotype entirely eventhough we are slowly moving past this.

OMO advert: blog task

1)This advert was produced in 1955.

2)In most adverts in the 1950s represented women as weak helpless housewives who loved to cook, clean and stay at home waiting for the highlight of their day when their husbands come home.

3)The playful sans serif font and bold black text make it seem new and fun/exciting.

4) She is dressed in nice clothes wearing an excessive amount of make up and very feminine red lipstick with her hair done nicely. She is placed to the side of the image with the washing in the centre almost as though the washing is more important and she is hanging up the washing with an excited smile on her face.

5) This shows you what the product you are buying looks like so you can find it in shops.

6)The colour scheme is that of  the british flag as this is only five years after the queens coronation and 10 years after the 2nd world war this gives a sense of patriotism towards Britain and cleaning as though it were an obligation you should be proud of.

7)The anchorage text uses language to make the consumer want to buy the product by the repetition of the word 'bright' and the weasel words 'much more'.

8)The bright red lipstick and overly excessive make up show the feminine stereotype of women. The fact that the anchorage text is constantly talking down to women re-introduced the olden time stereotype that women are too stupid and the fact that the woman is washing the clothes reinforces the stereotype of women being housewives.

9)The preferred reader of this is that the detergent was so brilliant anyone would be happy and that women would and should be happy while doing the washing up.

10)The oppositional reader for this is that this advert is extremely sexist in all the messages they are putting across and should never have been published

Advertising conventions

1) colour scheme- blue white and brown, the white helps to symbolise the creaminess, the brown is to show how chocolately it is and the blue is a signature colour that shows somewhat sophistication  and fun.
    central image- this is a picture the actual chocolate in front of a stream of chocolate
    slogan- "Have you tasted smooth and creamy lately?"
    Logo- in the centre of the image is the Cadbury Dairy Milk logo

2)  slogan- This appeals to the audience as it is directly asking them if they would like something delicious in a round about way
     colour scheme- makes it look tasty and fun at the same time
     central image- it looks appealing and Delicious
     logo- as it is well known it gives a sense of familiarity

3) The USP is "Have you tasted smooth and creamy lately?" i know this because it is the only writing but also because it is a quite persuasive way to tell someone to buy a product.

Reveal: case study blog task

reveal case study

                                                        General

1) The majority of people who would read this are the female mainstreamer or the  female struggler of ages 18-34 possibly in college or university ranging from classes ABC1-C2DE.

2) The editor introduces the magazine as someones best friend.

3) The Reveal target audience is young women who don't have much money whereas the Tatler is mainly aimed at middle aged women who have a lot of money.

4) The issues Reveal focuses on are relationship struggles and celebrity gossip.

                                                    Media language

1) Title of publication- is in the centre of the top of the cover.

    central image- an image of two celebrities.

    cover lines- down both sides of the cover

    colour scheme- pink green and yellow bring the cover to life giving off a fun bubbly atmosphere

   name checks- there are names next to every picture

   language - the use of  sans serif fonts make the magazine seem modern and the use of handwritten fonts allow is to seem home made or familiar to the reader.

   direct address- there are many cover lines using the noun 'you' as direct address

   bar code and price- circled and in big bold letters at the top left corner is the price-99p- and in the bottom right corner is the bar code

   

2) The main font choice is sans serif to seem modern and handwritten to seem familiar to the audience.

3) All of the cover lines are about celebrity gossip which may intrigue the audience as it is interesting.

4) The bright red, yellow and pink colour scheme connotes that they are trying to catch your attention with flashy colours which could also mean that they want to seem cool and fun and in a way young.

5) By using an image of a celebrity stuffing food in her mouth, a pregnant celebrity and a couple with serious looks on their faces. This could induce intrigue because it is changing the 'norm' by having celebrities changing their diets, and gossip.

6) The differences i can see between the designs of Tatler and Reveal are: while Tatler has one large center image Reveal has many smaller images this may change the sophistication of the images for the audience, compared to Reveal the Tatler colour scheme is a lot cooler which may make it seem a lot less friendly. Finally while Reveal is talking about gossip in all of its cover lines, Tatler mainly talks about audience relationships and things the audience can do.

                                                        Representation

1) The people represented in Reveal are typically succeeders or aspirers who are mainly reality TV stars.

2) The main type of celebrity represented on the cover are reality TV stars.

3) A stereotype that is used here is that all celebrities use strict diets this is enforced in a cover line when it says "stuff the diet" and "swapping cardio for carbs".

4) They want the reader to believe that all celebrities have no private life and that they all have diets and strict regimes.

5) The preferred reader for this cover would be younger women who are bored and interested in gossip and celebrities lives. The oppositional reader for this is people who believe that this is an invasion of privacy and feel sorry for the celebrities featured.

                                            Social and cultural context

1) The only parts of British life portrayed in this cover are where posh rich people are and the lives of those who are wealthy yet normal somehow. 

2) The main thing that the cover lines tell us about the readers is that they are worried about relationships and body image which may conclude that most of the audience is of teenage to their twenties as that is the main age for people to worry about how they look and who they are with.

3) A reoccurring problem with most Reveal covers is the constant price change and the fact that they take away all privacy in the lives of all celebrities featured.

4) Reoccurring celebrities seem to mainly be the relationship between Katie Price and Peter Andre as it is popular and anything to do with Cheryl Cole.

Print Magazines: Tatler CSP case study

Posh people trailer

                                                            General

1) Based on the trailer the type of person who reads the Tatler is is most likely either the aspirer or the succeeder who are upper-middle to upper class.

2) The editor introduces the magazine by saying that it's "a fabulously targeted, sensationally accurate rifle shot to the very richest readers in the country."

3) Average age- 41          female readers- 73%            AB class readers- 51%
 
   Average HHI- £261,572            readers in London and the south east- 70%

This tells us that the average Tatler reader is a middle aged woman in the south east who is wealthy with a high steady income.

4) £843 million is spent on fashion from Tatler a year. This means that those who read Tatler must value fashion and high class brands.

5) The special editions of Tatler throughout the year are the January travel guide, March weddings guide, April beauty & cosmetic surgery guide, June spa guide, July watches and jewellery guide and the October schools guide. This suggests that the people who read this magazine are mainly aspirers and succeeders.

                                                       Media language

1) Title of publication- Is in the top center of the magazine
    centre image- is a blond woman in the middle of the magazine
   cover line- There are multiple cover lines down both the left and right sides of the cover
colour schemes- the colour scheme for this cover is mainly greens pinks black and white
name checks- they explicitly say James Corden in large bold white writing
Language- in this magazine they use slang such as sloanes and aristos and the only writing not in a sans serif font is the title of the magazine
direct address and asking questions- although they ask no questions they do directly talk to the readers multiple times
the real target audience- they are trying to appeal to women in their 20s

2) The font choice for this magazine is serif this connotes that they are trying to be classy and appeal to those who have expensive tastes

3) They use sans serif for all the cover lines as this looks more modern and may appeal to younger audiences

4)The cover lines appeal to the Tatler audience because it constantly talks about shopping and millennials/ the 21st century a lot as in this posh world the ideal is young.

5)The connotations of the Tatler colour scheme are that they are trying to look young fun and bubbly with bright colours

6) The centre image draws your attention as the heavy eye make up on the eyes is at the cover centre and she is smizing which is a term created by Tyra Banks meaning to smile with your eyes without smiling. Also the fancy clothing the model wears which are white and gold draw your attention as gold is a symbol of wealth and this may be appealing to the readers of Tatle

                                         Representations

1) The type of person represented on the cover is a young beautiful white female who is most likely living a very luxuriously rich life

2) The cover lines show that rich people in Britain love to waist their money

3) The stereotype that all rich people are snobs who love to shop is being reinforced by constantly talking about new accessories and mating practices and who are accepted to whos party.

4) There are no representation of people of a lower class and this suggests that the only audience is those who are extremely rich

5) The preferred reader would be young rich people who like to spend their money however the oppositional reader would be anyone who dislikes rich people

                                social and cultural context

1) The aspects of British life that is not represented is those who do not have much money and are forced to work extremely hard to even have enough money for food

2) This suggests that the magazine's representations of life in Britain are that people who are old wish to look young and all parents want their children in overly expensive private schools

3) Audience groups that might be offended by this cover are those whocannot live such a life as those in the magazine

4) A regularly featured problem is that they continuously talk about sex.