January assessment: learner response

WWW - Very solid across the board: I like your paragraph for the preferred reading in Q3 and 
your essay for Q4 has an excellent structure.

EBI - More depth and detail required for Q4 - particularly for the news industry. Lots more you could have mentioned for each... think industry and the traditional media that has to survive.
-Keep an eye on your written english.

LR: 
1))
1)1/1
2)1/1
3)4/8
4)12/20

2))
1)--
2)--
3) I did not fully understand what oppositional reading is and i wrote the wrong thing for it.
4) I did not add enough detail and facts for each and all of the industries.

3)) Oppositional reading - what the audience may see that goes against the preferred reading.

4)) The preferred reading for this advert would most likely be women who wish to be empowered. This is because the only person in the picture is a woman and she is posing as though she is strong. This may make women feel empowered and make them want to help; it shows they can do as much as men even if they are not allowed to fight along side them.

The oppositional reading for this advertisement 
would be women who believe that they are trying to trick women into helping in this unnecessary war. This is because it shows women in a way that the media had never before shown them in a position of power that they have never had. This may allow women to feel as though they are being tricked and disallow them to want to help.

Representation

1) This image represents the backstreets of London. This shows young people of ages maybe 17-19 and they are all either black, light skinned or white.

2) The stereotypes that i can see are that the black males are violent and are wearing hoodies and dressed mainly in black which comes of aggressive and fearsome.

3) The preferred reading for this post is older people who believe these things about young people and that they are aggressive.

4) The oppositional  reading for this post is younger people who believe they need to be heard and that they aren't aggressive or violent.

Ownership and control: blog task

1)  Facebook bought Instagram for $1bn in 2012 because they believed that it proved that they could       build multiple products at once.

2) The benefits of vertical integration are it's easier to control the companies and it shows that they           are good at their job.

3) The benefits of horizontal integration are that they can get a wider variety of audiences on different
     platforms.

4) Subsidiary is smaller companies that are owned by the conglomerates (big companies).

5) Three companies that use synergy to maximise profit are Marvel, DC and Warner Bros.

6) 10 companies that are a part of the Disney empire are : Marvel, ESPN, Pixar, Lucasfilm,             Hollywood records, Star wars, Polaris, Babble.com, lincoln square productions,  ABC studios.

7) Disney bought Fox because this gives them nearly 50 million European viewers plus an extra 650 million customers as the star india network is included with 58 channels in 8 different languages.