General
1) Based on the trailer the type of person who reads the Tatler is is most likely either the aspirer or the succeeder who are upper-middle to upper class.2) The editor introduces the magazine by saying that it's "a fabulously targeted, sensationally accurate rifle shot to the very richest readers in the country."
3) Average age- 41 female readers- 73% AB class readers- 51%
Average HHI- £261,572 readers in London and the south east- 70%
This tells us that the average Tatler reader is a middle aged woman in the south east who is wealthy with a high steady income.
4) £843 million is spent on fashion from Tatler a year. This means that those who read Tatler must value fashion and high class brands.
5) The special editions of Tatler throughout the year are the January travel guide, March weddings guide, April beauty & cosmetic surgery guide, June spa guide, July watches and jewellery guide and the October schools guide. This suggests that the people who read this magazine are mainly aspirers and succeeders.
Media language
1) Title of publication- Is in the top center of the magazine
centre image- is a blond woman in the middle of the magazine
cover line- There are multiple cover lines down both the left and right sides of the cover
colour schemes- the colour scheme for this cover is mainly greens pinks black and white
name checks- they explicitly say James Corden in large bold white writing
Language- in this magazine they use slang such as sloanes and aristos and the only writing not in a sans serif font is the title of the magazine
direct address and asking questions- although they ask no questions they do directly talk to the readers multiple times
the real target audience- they are trying to appeal to women in their 20s
2) The font choice for this magazine is serif this connotes that they are trying to be classy and appeal to those who have expensive tastes
3) They use sans serif for all the cover lines as this looks more modern and may appeal to younger audiences
4)The cover lines appeal to the Tatler audience because it constantly talks about shopping and millennials/ the 21st century a lot as in this posh world the ideal is young.
5)The connotations of the Tatler colour scheme are that they are trying to look young fun and bubbly with bright colours
6) The centre image draws your attention as the heavy eye make up on the eyes is at the cover centre and she is smizing which is a term created by Tyra Banks meaning to smile with your eyes without smiling. Also the fancy clothing the model wears which are white and gold draw your attention as gold is a symbol of wealth and this may be appealing to the readers of Tatle
centre image- is a blond woman in the middle of the magazine
cover line- There are multiple cover lines down both the left and right sides of the cover
colour schemes- the colour scheme for this cover is mainly greens pinks black and white
name checks- they explicitly say James Corden in large bold white writing
Language- in this magazine they use slang such as sloanes and aristos and the only writing not in a sans serif font is the title of the magazine
direct address and asking questions- although they ask no questions they do directly talk to the readers multiple times
the real target audience- they are trying to appeal to women in their 20s
2) The font choice for this magazine is serif this connotes that they are trying to be classy and appeal to those who have expensive tastes
3) They use sans serif for all the cover lines as this looks more modern and may appeal to younger audiences
4)The cover lines appeal to the Tatler audience because it constantly talks about shopping and millennials/ the 21st century a lot as in this posh world the ideal is young.
5)The connotations of the Tatler colour scheme are that they are trying to look young fun and bubbly with bright colours
6) The centre image draws your attention as the heavy eye make up on the eyes is at the cover centre and she is smizing which is a term created by Tyra Banks meaning to smile with your eyes without smiling. Also the fancy clothing the model wears which are white and gold draw your attention as gold is a symbol of wealth and this may be appealing to the readers of Tatle
Representations
1) The type of person represented on the cover is a young beautiful white female who is most likely living a very luxuriously rich life
2) The cover lines show that rich people in Britain love to waist their money
3) The stereotype that all rich people are snobs who love to shop is being reinforced by constantly talking about new accessories and mating practices and who are accepted to whos party.
4) There are no representation of people of a lower class and this suggests that the only audience is those who are extremely rich
5) The preferred reader would be young rich people who like to spend their money however the oppositional reader would be anyone who dislikes rich people
social and cultural context
1) The aspects of British life that is not represented is those who do not have much money and are forced to work extremely hard to even have enough money for food
2) This suggests that the magazine's representations of life in Britain are that people who are old wish to look young and all parents want their children in overly expensive private schools
3) Audience groups that might be offended by this cover are those whocannot live such a life as those in the magazine
4) A regularly featured problem is that they continuously talk about sex.
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