Galaxy 'Chauffeur' advert: blog tasks

Galaxy-Audrey Hepburn ad

1) Audrey Hepburn was a British actress, model, dancer and humanitarian. Recognised as a film and fashion icon, Hepburn was active during Hollywood's Golden Age. She died 20th January 1993

2) The reason they chose Hepburn for this ad is because it ads a sense of nostalgia as this is what they want their consumers to feel when they eat this chocolate. This is because it feels good to reminisce and they want you to have that same feeling when eating their chocolate.

3) The connotations of Hepburn in this ad are that not only was she a famous actress she was also a fashion icon that many people, men, women and children, looked up to. This allows people to remember a great idol that once lived and again brings them nostalgia.

4) The reason this ad was set in the 50s is because it supposed to be based mainly around a movie she once made called 'roman holiday' This is the reason it is also set in the luxurious Italian riviera which creates intertextuality and nostalgia-2 key audience pleasures. The man who drives her away in the car looks almost exactly alike to her co-star Gregory Peck. Along with the background song 'moon river' by Audrey Hepburn this all creates a sense of familiarity to older audiences.This brings us back to the reoccurring theme of nostalgia.

5) Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text.

6) The Audrey Hepburn film suggested in this advert is 'Roman Holiday'. This is done by setting the ad in Italy and using an actor who looks similar to her co-star Gregory Peck. Another way this is done is that they used the same model of bus in both the movie and the ad. The also aloud the actors costumes that are very 50sesque which is around the time this movie was created.

7) The hero is Hepburn, the villain is the motorcycle who dropped all the fruit at the beginning, the donor is the bus driver who gave her his hat, the heroine is the driver of the car she gets into afterward and finally the reward is the galaxy chocolate.

8) The equilibrium is when the bus is moving alright with no traffic. The disequilibrium is when the motorbike knocks over the fruit stand. Finally the new equilibrium is when Hepburn gets into another mans car and drives away.

9) In this ad women are first represented as useless and in need of help but as the ad goes on it turns out that the men are the ones in need of help and the woman, in turn, is the one who gives the help needed.

10) I believe that at the beginning it seems as though stereotypes are being reinforced, however it actually turns out that they are being subverted. For example when Hepburn seems helpless when the bus is stuck and a man comes to help her; when Hepburn saves the man by giving him the hat and allowing him to drive with her.