Videogames case study 2: Kim Kardashian Hollywood

Language
1) The objective when playing this game is to get as much popularity as humanly possible and to gain as many followers as you can.

2) An A-list celebrity is a celebrity who has the highest amount of popularity and this is important for the game as it is the main goal you are trying to achieve.

3) To download this game you have to go to an app store and download it on a phone or tablet.

4) The story line of the game is that a person working in a salon in Harlem is noticed by Kim Kardashian and starts to climb the social ladder.

5) Many characters appear in the game such as Kim Kardashian Kylie Jenner and Kendell Jenner however you get to play as a customised character that you create yourself.


Audience
1) I believe that the main target audience for this game is a girl between the ages of 12-19 this is because the game is very fashion and popularity based and those things seem to matter to children of these ages.

2) Diversion, relationships, education. This is because it is an entertainment based game were you in some way build a sort of relationship with Kim Kardashian herself as she guides you through the game. However, from playing this game myself i believe this could be educational as it gives you an incite on the everyday lives of celebrities.

3) This game is addictive as it is constantly coming out with new concepts and products.

4) Because Kim has such a large brand and because the publisher has a very large network of consumers who play their games, the game became successful.

5) People continue to play this game as it never breaks emergence.


Representation
1) In this game women are represented as extremely feminine popularity crazed fashionistas who only care about climbing the ladder and becoming socialites.

2) In this game ethnicity, sexuality and race are represented as diverse as you can be any ethnicity or sexuality you wish.

3) While subverting female stereotypes and showcasing women as successful business women, this game also reinforces many female stereotypes such as that women fashion crazed and only care about popularity.

4) The game implies that all you have to do to become famous is to know famous people, start online feuds and date.

5) This game somewhat implies that celebrities only care about money and basically do nothing to gain it, this can be criticised as much of this statement is incorrect as most celebrities work extremely hard to get where they are today.


Industries
1) Kim has a net worth of about $175 million.

2) This game makes money through in app purchases such as private planes and extra energy or advertisements.

3) i believe you can buy a subscription to be a vip of some kind.

4) Kim K herself worked to create both TV and online video ads for the game.

5) This game uses convergence when it was advertised in the show 'Keeping up with the Kardashians' and as Kim herself advertised it on her social media as well as the game promoting her beauty line too.