Music Video: I Bet You Look Good On The Dancefloor

Impact of new/digital media on music industry
1) Audiences use YouTube to watch music videos now.

2) New artists didn't have to go through big record labels anymore, instead, they could deliver directly to the fans. This gave more power to audiences.

3) P2P means peer to peer, Arctic Monkeys music was shared illegally on P2P sites and this popularised Arctic Monkeys' music however for most of the music industry, record companies lost money from sales as people would listen to their music illegally.

4) Celebrities like Justin Beiber were popularised by the internet rather than a large record company because the viewers liked his music. Without the internet, viewers wouldn't be able to access such a wide variety of music and select their favourites so companies would just make assumptions.

5) Marshmello, a world famous DJ held the very first Fortnite concert this year. This has never been done before and demonstrates intertextuality.

Industry

1) Arctic Monkeys music was shared illegally on P2P sites.

2) For most of the music industry, record companies lost money from sales as people would listen to their music illegally. 

3) The Arctic Monkeys were school friends who started playing together whereas One Direction were manufactured by Simon Cowell as part of the X-factor. It could be said that the Arctic Monkeys are more authentic than One Direction because they chose to be a band and it was their idea.

4) Technological convergence has made it easier for indie music - such as Arctic Monkeys' music - to be shared around but for the music industry, it has decreased album sales.

5) The internet has been a negative development for large record labels as it has taken some of their power. before, there were talent scouts who discovered talented people and trained them to be pop stars but now people can showcase their talent to the word without large companies through the internet.

Audience

1) White, middle class and reasonably young people - aged 23+ - are likely to be Arctic Monkey fans. They may be part of reformer or explorer psycho-graphics. 

2) Nostalgia is a key audience pleasure with the Arctic Monkeys because the music video has conventional 80's lighting and is filmed on 80's cameras to make it look like a live TV performance on Top of the Pops.

3) "Don't believe the hype," is a shout out to the band's original internet fans that recommended the band to others. The lead singer introduces the song and the band to make it seem like a live TV performance. The 80's cameras are used as it was a convention of live TV performances to show the crew on the sidelines.

4) Nostalgia is a 'yearning for yesterday' where people watch something because it reminds people of the past. The I Bet You Look Good on the Dance floor video is styled to look like an 80's live TV performance so the audience feels nostalgic.

5) The artists wanted the fans to realise how different the music industry was then compared to now and they wanted to thank their fans as they are the reason for the Monkeys' success.