1) Before 1967 BBC offered the radio stations, BBC radio home, BBC radio light, BBC third
2) In 1967 BBC was re organised so that BBC radio home became radio 4, BBC radio light became radio 2 and BBC third became BBC 3
3) Pirate radio was radio based offshore and it was popular as it played non-stop music whereas other radios had a 5 hour time limit for music.
4) Pirate radio stopped playing in 1967 because of the Marine Broadcasting Offences Act that officially outlawed pirate radio stations.
5) The BBC attracted a young audience after the pirate radios were shut down by employing radio presenters from pirate radios such as Caroline.
6) In 1967 they could only play five hours of music per day, this was a problem for BBC radio as their target audience wanted this amount of time to be longer.
7) BBC Radio 1 offered different content to previous BBC radio stations as it provided a younger musical taste.
8) The first radio presenter of BBC radio 1 was Tony Blackburn and this caused upset with tradition as he was a pirate radio presenter.
9) Tony Blackburn's first show may have appealed to a younger audience as he did things like competitions and shout outs.
10) Tony Blackburn talked over some of the music and added jingles and other musical effects making it different from other BBC radios.
Audience and industry
1) The target audience for BBC Radio 1 in 1967 was teens and adults in their 20's.
2) Radio 1 initially struggled to attract young listeners because it was not seen as cool.
3) Radio 1 gave audience pleasures such as Diversion- listening to music
Personal relations- familiar pirate radio hosts.
4) The BBC is funded by people who pay for licence fee which is compulsory.
5) The preferred and oppositional reading of BBC Radio 1 in 1967 would have been that it was uncool and boring.
No comments:
Post a Comment