Saturday 18 November 2017

Audience theory

Audience theory

Passive Audience - A passive audience is an audience that just observes an event rather than actively responding it. 


Active audience - Active audience theory argues that media audiences do not just receive information passively but 

are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.

Hypodermic needle theory
The hypodermic needle model is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. people believed in the 1920s that all media would be taken as truth and that people were ignorant enough to believe it and the media was powerful enough to use it.

Information/Surveillance - Blue planet because it gives a wide range of information about the ocean.


Identity - Harrow: A Very British School because it is about a school in harrow and how the students lives are and it is something many teens can relate to in Britain.


Diversion/Entertainment - Stranger things because it is a show that is completely different from our normal lives and can be used as an escape.

Relationships - Sherlock because it allows you to connect with the characters and almost share a bond so that you watch more.

Nostalgia - Only fools and horses because it is an old tv show that people of an older age may watch now to remember their younger lives.

Blue Planet analysis


David Attenborough uses a wide range of posh and sophisticated sounding language to draw in an audience who wants to know more about the ocean. This relates to Information and Surveillance. His voice is one that is soothing and calm, along with the variety of cool blues and exotic colours this helps to relax an audience who needs diversion or entertainment. The reason many people keep watching Blue Planet is because they like David Attenborough  an build a bond with him. This relates to Relationships. Finally, some people may watch this because they live or work on the sea and want more information on what they are dealing with This is for Identity.



No comments:

Post a Comment

CSP's

Magazines 1) Print Magazines: Tatler CSP case study 2) Reveal: case study blog task 3) OMO advert: blog task 4) Represent NHS Bloo...