OMO advert: blog task

1)This advert was produced in 1955.

2)In most adverts in the 1950s represented women as weak helpless housewives who loved to cook, clean and stay at home waiting for the highlight of their day when their husbands come home.

3)The playful sans serif font and bold black text make it seem new and fun/exciting.

4) She is dressed in nice clothes wearing an excessive amount of make up and very feminine red lipstick with her hair done nicely. She is placed to the side of the image with the washing in the centre almost as though the washing is more important and she is hanging up the washing with an excited smile on her face.

5) This shows you what the product you are buying looks like so you can find it in shops.

6)The colour scheme is that of  the british flag as this is only five years after the queens coronation and 10 years after the 2nd world war this gives a sense of patriotism towards Britain and cleaning as though it were an obligation you should be proud of.

7)The anchorage text uses language to make the consumer want to buy the product by the repetition of the word 'bright' and the weasel words 'much more'.

8)The bright red lipstick and overly excessive make up show the feminine stereotype of women. The fact that the anchorage text is constantly talking down to women re-introduced the olden time stereotype that women are too stupid and the fact that the woman is washing the clothes reinforces the stereotype of women being housewives.

9)The preferred reader of this is that the detergent was so brilliant anyone would be happy and that women would and should be happy while doing the washing up.

10)The oppositional reader for this is that this advert is extremely sexist in all the messages they are putting across and should never have been published