Represent NHS Blood & Transplant campaign: blog tasks

1)BAME stands for Black, Asian and minority ethnicity

2)There is a need for blood in the BAME community because if you are of that heritage then there is more chance of you being with a less common blood type which could help for people with sickle cell disease.

3)This advert wants young people from the BAME community to donate blood and become organ donors as well.

4)It is the company's way of trying to stay modern and hip as 'Represent' has been a slang word. This is also a way of telling people of the BAME community to represent their race in a better way as way have just recently come out of the dark cycle of racism.

5)The reason it shows famous people of the BAME community is because it is showing that they can truly achieve their dreams. Three famous people introduced in this video are Nicola Adam MBE Olympian, Ade Adepitan wheelchair basketball player and MOBO's own founder and CEO kanya King MBE.

6)The reason they put a slow shot of the empty chairs at the end could either be the chairs that need to be filled or people who have lost their lives because they didn't have blood.

7)This matches the key conventions of a typical rap video as there is fast paced music and rapping as well as a high quality video.

8)This advert subverts stereotypes as it represents women as somewhat masculine(Nicola Adams), people from the BAME community as leaders(Kanya King) and men as creative and somewhat feminine(the actor).