Magazines and advertising assessment: Learner response

total=22         grade=6

WWW- A really impressive assessment, well done! You clearly know your stuff - good revision with specific reference to the texts. With a few minor changes you should be on a 7+ grade.

EBI- Paragraphs! Organising your longer answers is essential for the top levels.

      - Written English: cut out basic errors
(e.g they're/their)
      -Revise stereotypes in NHS Represent advert
(e.g. men, disabled)

LR- See blog

1) 1
2) 1
3) 6
4) 2
5) 4
6) 8

Magazine conventions
Title of publication
Slogan
Central image
Name checks
Direct address

4) The quotes from reality television stars use controversy (‘sex’ and ‘jail’
and ‘stalker’) to hint at the exciting stories inside.

Use of paparazzi shots rather than posed shots which make the reader
feel as if they are seeing a different side to celebrities and this reinforces
the dramatic coverlines.

The magazine uses a strong, central image with the face in the visual
centre of the cover to draw the reader’s eye. The image uses a model
making direct eye contact with the reader which gives them a
connection. The hair-style is messy which could connote a night out, or
be used to make the model more edgy which links to the idea of ‘new
posh’ and ‘21 st century’. Her costume includes pearls and jewellery which
connotes wealth and luxury and status. This is complemented by the
gold brocade of her outfit which is reminiscent of royalty.

The use of sans serif font for the cover lines, together with brackets
(‘yes, really) gives the magazine cover a friendly, more informal tone,
although words such as ‘Aristo’ and ‘Sloane’ are specific to the target
audience demographic.

5)A disabled athlete – wheelchair basketball player and TV presenter Ade
Adepitan people usually do not see disabled people as athletic.

Black, female CEO of MOBO – Kanya King usually it is older white males who dominate the industries.

Female boxer – Olympic medal winner Nicola Adams women are not usually seen as strong however she fights for a living.

6) In the 1950s the representation of women consisted of women only being housewives and being reliant on men. This also showed women as enjoying housework and cooking, however pictured them as not being very good and needing the help on male dominant products. The OMO anchorage text is extremely belittling toward women and talks down to them as though they were children.with the repetitive use of exclamation marks and italics (such as "Yes, brilliantly bright!" ). The OMO concept of "bright" and "white" reinforces the stereotype of women being pure and innocent.

Although it is also based in the 1950s, the Galaxy advert shows the more glamorous celebrity side of the 1950s while still showcasing a 'damsel in distress' concept - Propps 'heroine' in need of a male saviour. However, the 1950s nostalgia is taken aback by the subversion of female stereotypes throughout the advert. When she takes her original bus driver's hat she goes from 'damsel in distress' to a strong independent woman with a personal driver (who just so happens to be male). The representation of women in this advert is much more reflective of the modern stereotypes of women taking control rather than the 1950s stereotypes and differs vastly from the OMO stereotypes.

NHS Represent advert displays how female stereotypes have changed: led by a strong female rapper the advert then goes on to showcase Black and Asian women boxing, leading companies and in science labs. women are shown as independent, powerful physically and mentally and academically capable for powerful positions in terms of business. By specifically using language in the lyrics to empower the BAME community (‘You could be a pilot…we are the ones making policies’), this lifts the aspiration of black and Asian women.