Blog tasks: Daily Mirror case study

Language                                                                    
1)
Masthead: the title of a newspaper or magazine at the head of the first or editorial page.
Incentive: a payment or concession to stimulate greater output or investment or to encourage the reader to buy  a copy.
Pug: something to catch the readers eye.
Splash Head: the lead story in bigger writing to entice the reader.
Slogan: a short and striking or memorable phrase used in advertising.
Dateline: a line at the head of a dispatch or newspaper article showing the date and place of writing.
Kicker: headline at top of paper to draw interest in content.
Byline: a line in a newspaper naming the writer of an article.
Stand-first: a brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline and typographically distinct from the rest of the article.

2)70p

3) The main story in the CSP edition is about car park people giving out wrongly accused tickets to innocent people.

4) The promotion on the front page is a betting company, this would be good for the newspaper as it draws in the kind of audience they are aiming at.

5) There is more image than text.

Audience                                                                     
1) The target audience for Daily Mirror is men ages 30-68 who are working class.

2) The front page appeals to the target audience because many middle aged men like to bet and that is the main focus of the front page. It would appeal to the older audience because of the 'Car Park Vultures' title which is a big issue for older people. 

3) Many Daily Mirror readers are an older audience and so the 'Pray and Display' story would appeal to them because it is a big issue for them as they are seen as 'easy targets' for parking ticket companies.

4) Readers might enjoy Daily Mirror because, using Blumler and Katz, this newspapers gives audience pleasures such as: diversion with fluff stories like 'Mog Lights', information/ surveillance and personal identity with stories like 'Pray and Display' , and  personal relationships with stories like 'pathological liar claim in candy battle'.

5) Newspapers are generally read by older people as younger people prefer the internet while older people are still in the old habits of reading newspapers since it was a tradition from when they were younger.


Representation                                                           
1) The Daily Mirror presents the conservative party and it's MP's as spoiled and untrustworthy by showing that they are being investigated by police for 'overspending'.

2) The Daily Mirror represents the Golf Club by showing that they are finally accepting female members and showing that they have been formerly ignorant towards the female gender.

3) The Daily Mirror represents normal people as vulnerable by showing that they are being targeted by big companies and ticket people.

4) The Daily Mirror represents the older generation as vulnerable when it says about how the ticket givers lay in wait for unsuspecting drivers that are mainly older and less knowledgeable.

5) The Daily Mirror essentially mocks businesses and people with a lot of money with the story 'pathological liar claim in candy battle' by making fun of the fact that they had a case worth so much money for petty reasons.


Industries                                                                    
1) Daily Mirror is owned by its parent company Reach plc.

2) The circulation has dropped from over 3 million a day in 1990 to around 500,000 a day in 2019.

3) With the decline in print sales and the rise of the internet The Daily Mirror has become available online as well.

4) The Independent Press Standards Organisation(IPSO) is the independent regulator for the newspaper and magazine industry in the UK.

5) Some people want stronger regulation of newspapers in the UK because they believe that newspapers take advantage of their rights to express political views and basically forcing their opinions on readers.