Advertising conventions

1) colour scheme- blue white and brown, the white helps to symbolise the creaminess, the brown is to show how chocolately it is and the blue is a signature colour that shows somewhat sophistication  and fun.
    central image- this is a picture the actual chocolate in front of a stream of chocolate
    slogan- "Have you tasted smooth and creamy lately?"
    Logo- in the centre of the image is the Cadbury Dairy Milk logo

2)  slogan- This appeals to the audience as it is directly asking them if they would like something delicious in a round about way
     colour scheme- makes it look tasty and fun at the same time
     central image- it looks appealing and Delicious
     logo- as it is well known it gives a sense of familiarity

3) The USP is "Have you tasted smooth and creamy lately?" i know this because it is the only writing but also because it is a quite persuasive way to tell someone to buy a product.

Reveal: case study blog task

reveal case study

                                                        General

1) The majority of people who would read this are the female mainstreamer or the  female struggler of ages 18-34 possibly in college or university ranging from classes ABC1-C2DE.

2) The editor introduces the magazine as someones best friend.

3) The Reveal target audience is young women who don't have much money whereas the Tatler is mainly aimed at middle aged women who have a lot of money.

4) The issues Reveal focuses on are relationship struggles and celebrity gossip.

                                                    Media language

1) Title of publication- is in the centre of the top of the cover.

    central image- an image of two celebrities.

    cover lines- down both sides of the cover

    colour scheme- pink green and yellow bring the cover to life giving off a fun bubbly atmosphere

   name checks- there are names next to every picture

   language - the use of  sans serif fonts make the magazine seem modern and the use of handwritten fonts allow is to seem home made or familiar to the reader.

   direct address- there are many cover lines using the noun 'you' as direct address

   bar code and price- circled and in big bold letters at the top left corner is the price-99p- and in the bottom right corner is the bar code

   

2) The main font choice is sans serif to seem modern and handwritten to seem familiar to the audience.

3) All of the cover lines are about celebrity gossip which may intrigue the audience as it is interesting.

4) The bright red, yellow and pink colour scheme connotes that they are trying to catch your attention with flashy colours which could also mean that they want to seem cool and fun and in a way young.

5) By using an image of a celebrity stuffing food in her mouth, a pregnant celebrity and a couple with serious looks on their faces. This could induce intrigue because it is changing the 'norm' by having celebrities changing their diets, and gossip.

6) The differences i can see between the designs of Tatler and Reveal are: while Tatler has one large center image Reveal has many smaller images this may change the sophistication of the images for the audience, compared to Reveal the Tatler colour scheme is a lot cooler which may make it seem a lot less friendly. Finally while Reveal is talking about gossip in all of its cover lines, Tatler mainly talks about audience relationships and things the audience can do.

                                                        Representation

1) The people represented in Reveal are typically succeeders or aspirers who are mainly reality TV stars.

2) The main type of celebrity represented on the cover are reality TV stars.

3) A stereotype that is used here is that all celebrities use strict diets this is enforced in a cover line when it says "stuff the diet" and "swapping cardio for carbs".

4) They want the reader to believe that all celebrities have no private life and that they all have diets and strict regimes.

5) The preferred reader for this cover would be younger women who are bored and interested in gossip and celebrities lives. The oppositional reader for this is people who believe that this is an invasion of privacy and feel sorry for the celebrities featured.

                                            Social and cultural context

1) The only parts of British life portrayed in this cover are where posh rich people are and the lives of those who are wealthy yet normal somehow. 

2) The main thing that the cover lines tell us about the readers is that they are worried about relationships and body image which may conclude that most of the audience is of teenage to their twenties as that is the main age for people to worry about how they look and who they are with.

3) A reoccurring problem with most Reveal covers is the constant price change and the fact that they take away all privacy in the lives of all celebrities featured.

4) Reoccurring celebrities seem to mainly be the relationship between Katie Price and Peter Andre as it is popular and anything to do with Cheryl Cole.

Print Magazines: Tatler CSP case study

Posh people trailer

                                                            General

1) Based on the trailer the type of person who reads the Tatler is is most likely either the aspirer or the succeeder who are upper-middle to upper class.

2) The editor introduces the magazine by saying that it's "a fabulously targeted, sensationally accurate rifle shot to the very richest readers in the country."

3) Average age- 41          female readers- 73%            AB class readers- 51%
 
   Average HHI- £261,572            readers in London and the south east- 70%

This tells us that the average Tatler reader is a middle aged woman in the south east who is wealthy with a high steady income.

4) £843 million is spent on fashion from Tatler a year. This means that those who read Tatler must value fashion and high class brands.

5) The special editions of Tatler throughout the year are the January travel guide, March weddings guide, April beauty & cosmetic surgery guide, June spa guide, July watches and jewellery guide and the October schools guide. This suggests that the people who read this magazine are mainly aspirers and succeeders.

                                                       Media language

1) Title of publication- Is in the top center of the magazine
    centre image- is a blond woman in the middle of the magazine
   cover line- There are multiple cover lines down both the left and right sides of the cover
colour schemes- the colour scheme for this cover is mainly greens pinks black and white
name checks- they explicitly say James Corden in large bold white writing
Language- in this magazine they use slang such as sloanes and aristos and the only writing not in a sans serif font is the title of the magazine
direct address and asking questions- although they ask no questions they do directly talk to the readers multiple times
the real target audience- they are trying to appeal to women in their 20s

2) The font choice for this magazine is serif this connotes that they are trying to be classy and appeal to those who have expensive tastes

3) They use sans serif for all the cover lines as this looks more modern and may appeal to younger audiences

4)The cover lines appeal to the Tatler audience because it constantly talks about shopping and millennials/ the 21st century a lot as in this posh world the ideal is young.

5)The connotations of the Tatler colour scheme are that they are trying to look young fun and bubbly with bright colours

6) The centre image draws your attention as the heavy eye make up on the eyes is at the cover centre and she is smizing which is a term created by Tyra Banks meaning to smile with your eyes without smiling. Also the fancy clothing the model wears which are white and gold draw your attention as gold is a symbol of wealth and this may be appealing to the readers of Tatle

                                         Representations

1) The type of person represented on the cover is a young beautiful white female who is most likely living a very luxuriously rich life

2) The cover lines show that rich people in Britain love to waist their money

3) The stereotype that all rich people are snobs who love to shop is being reinforced by constantly talking about new accessories and mating practices and who are accepted to whos party.

4) There are no representation of people of a lower class and this suggests that the only audience is those who are extremely rich

5) The preferred reader would be young rich people who like to spend their money however the oppositional reader would be anyone who dislikes rich people

                                social and cultural context

1) The aspects of British life that is not represented is those who do not have much money and are forced to work extremely hard to even have enough money for food

2) This suggests that the magazine's representations of life in Britain are that people who are old wish to look young and all parents want their children in overly expensive private schools

3) Audience groups that might be offended by this cover are those whocannot live such a life as those in the magazine

4) A regularly featured problem is that they continuously talk about sex.

    

January assessment: learner response

WWW - Very solid across the board: I like your paragraph for the preferred reading in Q3 and 
your essay for Q4 has an excellent structure.

EBI - More depth and detail required for Q4 - particularly for the news industry. Lots more you could have mentioned for each... think industry and the traditional media that has to survive.
-Keep an eye on your written english.

LR: 
1))
1)1/1
2)1/1
3)4/8
4)12/20

2))
1)--
2)--
3) I did not fully understand what oppositional reading is and i wrote the wrong thing for it.
4) I did not add enough detail and facts for each and all of the industries.

3)) Oppositional reading - what the audience may see that goes against the preferred reading.

4)) The preferred reading for this advert would most likely be women who wish to be empowered. This is because the only person in the picture is a woman and she is posing as though she is strong. This may make women feel empowered and make them want to help; it shows they can do as much as men even if they are not allowed to fight along side them.

The oppositional reading for this advertisement 
would be women who believe that they are trying to trick women into helping in this unnecessary war. This is because it shows women in a way that the media had never before shown them in a position of power that they have never had. This may allow women to feel as though they are being tricked and disallow them to want to help.

Representation

1) This image represents the backstreets of London. This shows young people of ages maybe 17-19 and they are all either black, light skinned or white.

2) The stereotypes that i can see are that the black males are violent and are wearing hoodies and dressed mainly in black which comes of aggressive and fearsome.

3) The preferred reading for this post is older people who believe these things about young people and that they are aggressive.

4) The oppositional  reading for this post is younger people who believe they need to be heard and that they aren't aggressive or violent.

Ownership and control: blog task

1)  Facebook bought Instagram for $1bn in 2012 because they believed that it proved that they could       build multiple products at once.

2) The benefits of vertical integration are it's easier to control the companies and it shows that they           are good at their job.

3) The benefits of horizontal integration are that they can get a wider variety of audiences on different
     platforms.

4) Subsidiary is smaller companies that are owned by the conglomerates (big companies).

5) Three companies that use synergy to maximise profit are Marvel, DC and Warner Bros.

6) 10 companies that are a part of the Disney empire are : Marvel, ESPN, Pixar, Lucasfilm,             Hollywood records, Star wars, Polaris, Babble.com, lincoln square productions,  ABC studios.

7) Disney bought Fox because this gives them nearly 50 million European viewers plus an extra 650 million customers as the star india network is included with 58 channels in 8 different languages.

Movie marketing: Film industry

1) I have chosen the film 'Billy Elliot' because there was an adaption of this movie made in 2005 with one of the musical producers as Elton John who is a very famous singer. this fascinates me.

2) This movie was produced by StudioCanal, Working Title Films, BBC Films, Arts Council of England, Tiger Aspect Productions and WT2 Productions

3)The distributor for the theatrical release of the film in the UK is BBC Three.

4) The genre of this film is drama music and romance.

5) It fits these genres as it as about a male child wanting to do ballet in and all girls class which is rather dramatic as there are many problems, not only did this happen his closet-gay friend has a crush on the ballet teacher which is where romance fits in. Because the movie is about dancing it has a musical element.

6) The main actor Jamie Bell is well known for movies such as 'The adventures of Tin Tin', 'King Kong' and 'Fantastic Four'.

7) The UK release date was 29 September 2000.

8) Billy Elliot trailer

9) Billy Elliot promo

10) It got amazing reviews one person said " Filled with amazing characters, a great plot, and circumstances that seem too real, the wonderfully underplayed value of it takes precedence over anything set against it."

11) "Jamie Bell plays the lead role, in an astonishing performance. Amazing dance routines done in perfect sync, I can just imagine the time he had memorizing all the steps" 

"This is a move that truly should be shown to middle schoolers all over the country, showing that you should believe in yourself and no one else."

12) The original budget for this film was $5,000,000.

13) In opening weekend the film made $215,681.

14) The film made  $109,280,263 in total.

15)This ,movie was definitely successful.

16) Stephen Daldry has previously directed " The hours" a drama 2002 and "The Reader" a drama romance 2008.

17) The main star in this film is Jamie Bell.

18) Jamie Bell is well known for movies such as 'The adventures of Tin Tin', 'King Kong' and 'Fantastic Four'. None are alike to this film.

19) The director is mentioned in the trailer.

Term 1 Index

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Denotation and Connotation
4) Blog feedback and learner response
5) Camera shots photo storyboard (photos and captions)
6) TV clip camera movement analysis
7) Camerawork and editing task - Minority Report analysis
8) October assessment – feedback and learner response
9) Demographics and Psychographics - Photoshop audience profile
10) Audience theory - Blue Planet analysis
11) Audience power and the internet essay
12) Reception theory
13) Audience essay - feedback and learner response
14) Movie marketing research task

Audience power essay - feedback and learner response

1) 

WWW: This is seriously impressive – pushing 950 words, a well-developed argument showing plenty of originality and opinion plus a good selection of examples. It’s particularly impressive that you’re arguing that audiences have not been empowered as much as many people believe – and that the power still lies with the major media companies.

EBI: It’s definitely worth looking at how you’re structuring essays and paragraphs. You start with a very firm view regarding audiences NOT having much more power… but then most of the following paragraphs have topic sentences that contradict this. It’s completely acceptable to have changed your viewpoint by the end of an essay (arguably it’s a great sign of the academic journey of the essay!) but you don’t want to confuse your reader along the way.

Alongside this, I think you’ve covered the media debates very impressively but you don’t always stay focused on the question which is crucial when writing an essay. The question is regarding audience power but if you re-read your paragraphs you don’t always bring things back to power. One trick is to try and use the key words from the question (audience, power, internet) at the beginning and end of every paragraph.

LR: See tasks on blog.

2)  947 words

3) I believe that my 2nd to last paragraph is my best 1 as it is the only one i do not believe i strayed from the topic

4) my weakest paragraph is my 2nd paragraph as it is entirely not about the question

5) The Internet has changed the music industry a lot and the consumer has benefited from this. Some advantages of the internet for the consumer are: You Tube where you can listen to and watch music videos, streaming which can be done on various websites and apps, bands/artist can now be discovered online and successful artists are chosen by audiences so anyone can become famous, it is now cheaper and much more accessible. This allows the audience to control what other consumers watch/ listen to and persuade the way the internet changes. Apps like Sound Cloud and Spotify are new ways that are free for users to listen to their favourite artists and idols through. This is also a way for 'Bedroom Bands' to be seen by record labels and get their music out into the world as you can post your own music as well. Another way for artists to be discovered is on You Tube where you can post covers of your favourite music but also create your own music. This helps the consumer to change the music industry even more in a way that they can be an influence.

Reception Theory

1)The preferred reading is what the producer is trying to make the audience see.

2)The oppositional reading is what the audience may see that goes against the preferred reading.

3)The producer tries to perceive teenagers as aggressive and reckless in the Harry Brown movie.

4)Young people might reject this because it is only showing the negative things that a small amount of teens are like.

5)The preferred reading for the MacDonald advert is that this burger is filled with organic delicious ingredients and that is very healthy. However, the oppositional reading is that this burger is very unhealthy and disgusting as it is not the way that it is described and is actually much smaller. The negotiated reading is that although that burger is unhealthy and not the way it is described, it's still a guilty pleasure and people will still eat it no matter how bad it is for you. MacDonald's wish for people to see this burger as a healthier meal but if you look deeper you find out that they may be eating anything as their 'special sauce' ingredients are still very much a secret. Some may argue that this burger is healthy still.

6)This is a Lucozade advertisement. The preferred reading for this is that Lucozade is full of nutrients and perfect for a workout or to get your stamina up. However the oppositional reading is that there is enough sugar in this drink to last you a week according to the amount of sugar cubes each person should have each day. The negotiated reading of this is that even though there is way too much sugar in it, this drink is perfectly suitable for the gym and is a great accessory for a workout. some believe that this drink is the perfect thing to keep you energy up for a run.