Represent NHS Blood & Transplant campaign: blog tasks

1)BAME stands for Black, Asian and minority ethnicity

2)There is a need for blood in the BAME community because if you are of that heritage then there is more chance of you being with a less common blood type which could help for people with sickle cell disease.

3)This advert wants young people from the BAME community to donate blood and become organ donors as well.

4)It is the company's way of trying to stay modern and hip as 'Represent' has been a slang word. This is also a way of telling people of the BAME community to represent their race in a better way as way have just recently come out of the dark cycle of racism.

5)The reason it shows famous people of the BAME community is because it is showing that they can truly achieve their dreams. Three famous people introduced in this video are Nicola Adam MBE Olympian, Ade Adepitan wheelchair basketball player and MOBO's own founder and CEO kanya King MBE.

6)The reason they put a slow shot of the empty chairs at the end could either be the chairs that need to be filled or people who have lost their lives because they didn't have blood.

7)This matches the key conventions of a typical rap video as there is fast paced music and rapping as well as a high quality video.

8)This advert subverts stereotypes as it represents women as somewhat masculine(Nicola Adams), people from the BAME community as leaders(Kanya King) and men as creative and somewhat feminine(the actor).

like a girl blog task

1) -dialogue
    -music
    -characters
    -setting
    -creative/original concept
    -brand logo
    -text on screen

2)The text that appears on the screen is the questions they ask this may affect an audience by making it seem more serious.

3) 7 different people are featured in this advert.

4)They decided to use  a range of different ages, ethnicity, and genders because it shows different opinions and the way those people see it.

5)The music in the background gets louder toward the end make it seem more emotional and sway the feel of the video.

6)There is the brand logo and name, a unique selling point, a blue colour scheme and pieces of information so that you can share the add to inspire girls all over the world to stand up for themselves.

7)In this video women are represented as weak none athletic toward the beginning however as the video goes on they are viewed as strong and powerful.

8)I believe that this ad connected with many people because of the powerful message that women should stand up for themselves as I am sure that this inspired many people.

Gender representation in advertising: blog task

Cars

1960s

cars advert 1960

2000s

cars advert 2000

1) In my 1960s advert i can see the sexist stereotype of sexualising women to sell cars as there is a woman in a seductive pose lying next to the car wearing a short white dress and heels.

2) In this advert is represents women as caring more about fashion than punctuality saying " The perpetually late girl " with a picture of a woman wearing nice clothes and makeup in a closet holding a heel. 

3) Overall the stereotypes haven't changed much in terms of sexuality however they are now also saying that women only care about fashion.

Perfume/Aftershave

1960s

aftershave 1960

2000s

aftershave 2000

1) The stereotypes we can see in the 1960s ad are again the sexualisation of women as the text says "if she doesn't give it to you, get it yourself" implying that men can take what they want even if she doesn't 'give it'. Also the woman in the ad  is wearing long white boots with a very short green dress exposing her legs.

2)In this advert it is reinforcing the sexualisation of women as this woman is wearing a very revealing dress that looks almost like lingerie that is dark  purple in a seductive pose extending her neck and almost caressing it along with the text "the fragrance of love" this ad is very sensual.

3) In many adverts now a days and even in the 60s aftershaves and perfumes are all based around either the sexualisation of men or women. Relying on this appeal all companies use this method believing that it is okay to objectify people and this has not changed at all and possibly wont for a very long while.

Cleaning product

1960s

cleaning product 1960

2000s

cleaning product 2000

1)The stereotypes i can see are that the woman is given a cleaning product as a present and is expected to be happy which reinforces the assumed role of women as cleaners.

2)The stereotypes i see here are that the woman is doing cleaning and teaching her daughter that this is the "job that really matters" on mothers day plus the fact that "mr clean" is a man telling them to clean and again expecting them to be happy.

3)All in all the stereotype of women havving to clean and be happy about it has not exactly changed much throughout the ages and possibly may take a long while tochange this stereotype entirely eventhough we are slowly moving past this.

OMO advert: blog task

1)This advert was produced in 1955.

2)In most adverts in the 1950s represented women as weak helpless housewives who loved to cook, clean and stay at home waiting for the highlight of their day when their husbands come home.

3)The playful sans serif font and bold black text make it seem new and fun/exciting.

4) She is dressed in nice clothes wearing an excessive amount of make up and very feminine red lipstick with her hair done nicely. She is placed to the side of the image with the washing in the centre almost as though the washing is more important and she is hanging up the washing with an excited smile on her face.

5) This shows you what the product you are buying looks like so you can find it in shops.

6)The colour scheme is that of  the british flag as this is only five years after the queens coronation and 10 years after the 2nd world war this gives a sense of patriotism towards Britain and cleaning as though it were an obligation you should be proud of.

7)The anchorage text uses language to make the consumer want to buy the product by the repetition of the word 'bright' and the weasel words 'much more'.

8)The bright red lipstick and overly excessive make up show the feminine stereotype of women. The fact that the anchorage text is constantly talking down to women re-introduced the olden time stereotype that women are too stupid and the fact that the woman is washing the clothes reinforces the stereotype of women being housewives.

9)The preferred reader of this is that the detergent was so brilliant anyone would be happy and that women would and should be happy while doing the washing up.

10)The oppositional reader for this is that this advert is extremely sexist in all the messages they are putting across and should never have been published