1) Editing, the camerawork, include visual effects and intertextuality
2) Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) Originally, music videos were made like mini ‘films’ of the bands performing which was in the 70s/80s.
4) MTV was the company which is known as the music television which broadcasted music. It is important because it linked with the song and it was something to allow the audience to feel diversion.
5) They distribute in the entertainment of their audience to be connected to the song and also be included in the song. It gives the digital age a sense of entertainment not only from the music but the video. Also, the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common.
Industry
1) One direction was formed from Britain got talent with the help and support of Simon Cowell. Also, One direction was ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximize profits for the record companies.
2) Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution.
3) Horizontal integration is the process of a company increasing production of goods or services in the same part of the supply chain
4) With a majority of the new generations content coming from the Internet, the way that consumers hear music has significantly changed. In place of earlier methods of listening to music, like on the radio, now music is found online, meaning artists with a stronger online presence gained larger audiences. A key way artists build up their online presence is through music videos as a means to promote themselves and their albums.
5) Simon Cowell influences are that he’s created an internationally branded boy group which would mean that One direction is instructed on how to behave and act for their targeted audience.
Audience
1) Psychographics
The psychographics is that they are young clumsy young adult/teens that go traveling the world and make music for their audience.
Demographics
The demographics are teenage boys/young adults that have different personalities for different types of girls to fantasize with for teenage girls.
2) Personal identification/nostalgia
This video makes their audience experience their past between them and one direction like they were friends, or they knew them on a personal level
Personal relationship
They show their past to show their love for their fans and amount their fans meant to them and that if they were never there, they wouldn’t have been anything without them, also how much they meant to them which makes the audience feel involved and a bond.
3) At 0:49, One Direction offers their fans exclusivity and insight into their personal lives as there is a video that shows behind the scenes of them something their fans might not have ever seen before.
At 1:04, One Direction shows their concert live as there are many fans jumping at the excitement of their idols; viewers may be able to relate with the audience as they have similar feelings to the boyband.
4) Nostalgia is when a source of media makes the reader or viewer remember or think of their past, this makes it a key audience please for history music videos because a history video is meant to shower the consumer their history with a certain people/person, an item or source of media
5) The fans are positioned to respond that their favourite group are splitting up but that they will be remember in their hearts forever and how much they supported them and influence their life which made a community
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