CSP's

Magazines

1)Print Magazines: Tatler CSP case study

2)Reveal: case study blog task

3)OMO advert: blog task

4)Represent NHS Blood & Transplant campaign: blog tasks

5)Galaxy 'Chauffeur' advert: blog tasks

6)Videogames case study 1: Lara Croft Go blog tasks

7)Videogames Kase study 2: Kim Kardashian Hollywood

8)Online, social and participatory media case study 3: Zoella

9)Doctor Who An Unearthly Child
10)Co-Owner of a lonely heart Class ep 4 CSP
11)Blog tasks: Daily Mirror case study
12)Blog tasks: The Times case study
13)Radio: Launch of Radio 1 CSP case study
14)Music Video: I Bet You Look Good On The Dancefloor
15)Radio: Apple Beats 1 radio CSP case study
16)Music video: One Direction - History
17)Doctor Strange: blog tasks
18)Film Industry: I, Daniel Blake

Film Industry: I, Daniel Blake

1) Independent cinema has much smaller budgets than Hollywood blockbusters and the directors have more executive control over the movie.

2) I, Daniel Blake follows Daniel, a 59-year-old who has worked for the majority of his life but needs state support for the first time following an illness. He meets a single mother called Katie who is having housing trouble and may have to move 300 miles away. Daniel stands up for his dignity and changes the lives of people like him and Katie.

3) Ken Loach directed I, Daniel Blake. He is well known for directing political indie films - especially left-wing realism.

4) The film was premiered in Newcastle - where it was set to gain local support, Ken Loach appeared on Question Time, giving the film credibility and Jeremy Corbyn ( the labour leader) went to the London premiere.

5) The #WeAreAllDanielBlake campaign involved MPs and members of the public was a more interactive way.

6) The estimated budget was £2 million and it made £11 million.

7) Independent films are viewed in film festivals by different audiences than Hollywood blockbusters.

8) In my opinion, for an independent film with a low budget, I, Daniel Blake was a huge success.

Doctor Strange: blog tasks

1) Marvel Studios
Walt Disney Studios Motion Pictures

2) Conglomerate ownership is when a large company owns other smaller companies involved in film making to gain maximum revenue. Walt Disney owns Marvel Studios.

3) The British Board of Film Classification (BBFC), previously the British Board of Film Censors, is a non-governmental organisation, founded by the film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works.

4) PG-13 for “sci-fi violence and action throughout, and an intense crash sequence,”

5) The trailer, Marvel introduced a Doctor Strange character to their mobile game - creates synergy, and social media advertising.

6) The star power - Benedict Cumberbatch is a big name actor, big actors cost more to employ. The CGI on the film poster is a convention of superhero blockbusters.

7) Doctor Strange cost $165 million to make and they got nearly $700 million in box office.

8) I would consider Doctor Strange a success but not to the degree of movies like Black Panther - which made £1 billion at the box office.

GCSE Media Paper 2 PPE - Learner response

1) I need 28 marks to get to my target grade

2)
1.1-2/2
1.2-6/8
1.3-3/12
have an opinion
black and white
slow pace editing
sound levels uneven
camera shots and movement
2-10/20
refer to fears and hopes
young audience
3.1-1/1
3.2-1/1
4-7/20
remember front page
learn newspaper csps
5-8/20
compare both csps
use conventions
refer to magazines
refer to industries

3) Newspapers
Scifi genre
Social historical context
re-study Doctor who and class
study industries and magazines

GCSE Media Paper 1 PPE - Learner response

1) I need 16 marks to get my target grade

2)
1-0/1
2-6/12
mention mise en scene next time
3.1-5/8
narrative theory
3.2-5/12
focus on csp
 4.1-1/2
central image
4.2-4/6
focus
5-2/6
intertextuality
6-1/2
same chair of production
to increase control/profit
7-9/9
8-1/6
look at the mark scheme
9-10/20
study films

3) Films
narrative theories
all adverts
study social and cultural context
historical context
go over everything

Radio: Apple Beats 1 radio CSP case study

Background, industries and the impact of the internet
1) Apart from not using a traditional radio as much, our musical listening habits haven't really changed that much.

2) Apple Beats 1 Radio launched in 2015 and it is an online radio.

3) Beats 1 is a radio that you can listen to live for free but have to pay for Apple Music to listen to offline, Apple Music is an online app that you have to pay for a subscription, I-Tunes is a free to listen app/music library where you have to pay to keep songs.

4) Apple was keen to compete with spotify and other music apps as this was a big industry where it was easy for them to get a lot of money.

5) Zane Lowe: poached from Radio 1
Ebro Darden: from New York radio station Hot 97
Julie Adenuga: London DJ from former pirate station Rinse FM - expert on grime music

6) The use of DJs differs from Spotify, Amazon Music and other streaming services as they are more human and help to connect emotionally to music and personalities and people are always looking for emotional connections.

7) Julie Adunega's content differs from Radio 1 as she included interviews and podcasts as well as a huge selection of great music.

8) Beats 1 radio gives Apple the power to make or break new artists as they introduce many new artists to an audience and whatever they say about it would affect their audiences views greatly.

9) Many industry experts didn't think it would be a success because radio was dying medium with a really low young audience.

10) While Apple Beats 1 Radio could be a threat to traditional media types as Apple itself have many loyal customers, it also wont pose a threat as it is a more niche medium.



Audience
1) The target audience for Beats 1 and Julia Adenuga in particular is middle class young adults and teens from ages 15-29 who are more explorers and mainstreamers.

2) People listen to Beats 1 for audience pleasures such as:
Diversion- Music
Personal Identity- Layed back personalities such as Julie Adunega
Personal Relations- A connection with personalities such as Julie Adunega
Surveillance- Information on new music

3) The audience can actively interact with the presenters of Beats 1 throught twitter and text messages/ call ins.

4) While Radio 1 is aimed at a mass audience Beats 1 is aimed at a niche audience.

5) Streaming services are the future music as people know what music they want to listen to and they don't like adverts.

Music Video: I Bet You Look Good On The Dancefloor

Impact of new/digital media on music industry
1) Audiences use YouTube to watch music videos now.

2) New artists didn't have to go through big record labels anymore, instead, they could deliver directly to the fans. This gave more power to audiences.

3) P2P means peer to peer, Arctic Monkeys music was shared illegally on P2P sites and this popularised Arctic Monkeys' music however for most of the music industry, record companies lost money from sales as people would listen to their music illegally.

4) Celebrities like Justin Beiber were popularised by the internet rather than a large record company because the viewers liked his music. Without the internet, viewers wouldn't be able to access such a wide variety of music and select their favourites so companies would just make assumptions.

5) Marshmello, a world famous DJ held the very first Fortnite concert this year. This has never been done before and demonstrates intertextuality.

Industry

1) Arctic Monkeys music was shared illegally on P2P sites.

2) For most of the music industry, record companies lost money from sales as people would listen to their music illegally. 

3) The Arctic Monkeys were school friends who started playing together whereas One Direction were manufactured by Simon Cowell as part of the X-factor. It could be said that the Arctic Monkeys are more authentic than One Direction because they chose to be a band and it was their idea.

4) Technological convergence has made it easier for indie music - such as Arctic Monkeys' music - to be shared around but for the music industry, it has decreased album sales.

5) The internet has been a negative development for large record labels as it has taken some of their power. before, there were talent scouts who discovered talented people and trained them to be pop stars but now people can showcase their talent to the word without large companies through the internet.

Audience

1) White, middle class and reasonably young people - aged 23+ - are likely to be Arctic Monkey fans. They may be part of reformer or explorer psycho-graphics. 

2) Nostalgia is a key audience pleasure with the Arctic Monkeys because the music video has conventional 80's lighting and is filmed on 80's cameras to make it look like a live TV performance on Top of the Pops.

3) "Don't believe the hype," is a shout out to the band's original internet fans that recommended the band to others. The lead singer introduces the song and the band to make it seem like a live TV performance. The 80's cameras are used as it was a convention of live TV performances to show the crew on the sidelines.

4) Nostalgia is a 'yearning for yesterday' where people watch something because it reminds people of the past. The I Bet You Look Good on the Dance floor video is styled to look like an 80's live TV performance so the audience feels nostalgic.

5) The artists wanted the fans to realise how different the music industry was then compared to now and they wanted to thank their fans as they are the reason for the Monkeys' success.

Radio: Launch of Radio 1 CSP case study

Historical, social and cultural context

1) Before 1967 BBC offered the radio stations, BBC radio home, BBC radio light, BBC third

2) In 1967 BBC was re organised so that BBC radio home became radio 4, BBC radio light became radio 2 and BBC third became BBC 3

3) Pirate radio was radio based offshore and it was popular as it played non-stop music whereas other radios had a 5 hour time limit for music.

4) Pirate radio stopped playing in 1967 because of the Marine Broadcasting Offences Act that  officially outlawed pirate radio stations.

5) The BBC attracted a young audience after the pirate radios were shut down by employing radio presenters from pirate radios such as Caroline.

6) In 1967 they could only play five hours of music per day, this was a problem for BBC radio as their target audience wanted this amount of time to be longer.

7) BBC Radio 1 offered different content to previous BBC radio stations as it provided a younger musical taste.

8) The first radio presenter of BBC radio 1 was Tony Blackburn and this caused upset with tradition as he was a pirate radio presenter.

9) Tony Blackburn's first show may have appealed to a younger audience as he did things like competitions and shout outs.

10) Tony Blackburn talked over some of the music and added jingles and other musical effects making it different from other BBC radios.

Audience and industry

1) The target audience for BBC Radio 1 in 1967 was teens and adults in their 20's.

2) Radio 1 initially struggled to attract young listeners because it was not seen as cool.

3) Radio 1 gave audience pleasures such as Diversion- listening to music

Personal relations- familiar pirate radio hosts.

4) The BBC is funded by people who pay for licence fee which is compulsory.

5) The preferred and oppositional reading of BBC Radio 1 in 1967 would have been that it was uncool and boring.

Girl Of The Sun Statement of intent improved newest

Introduction

Girl of The Sun will be a teen sci-fi series about a young 15-year-old girl who discovers that she has strange powers. During this period of time she gets followed home and decides to confront this person; in doing so she unintentionally unlocks her powers' potential and knocks her stalker unconscious. I will put a wide shot to show as she is being followed. She returns home to her mother and her mother explains to her that she is from a planet that was destroyed and that her family sent her to earth to survive. In this series, the main character goes on finding out about herself and experiences many emotionally tormenting events including finding out her best friend Zed is a Galactian spy. My 2-minute extract is in the opening scene of episode 7, the previously on part of the episode showing key moment of past episodes. This is because in episode 7 the story will continue en-media-res during the fight between Alisa and her Best friend Zed.

Media Language

I intend to have 4 locations in which I will film 3 main characters plus members of an ensemble cast. There will be both diegetic and non-diegetic sounds in this production. I intend to use a non-diegetic soundtrack of low sci-fi music within the whole of the 2-minute extract and I will overlay the sound with some diegetic sound, the explanation given by Alisa's mother. I intend to use a wide shot to show the tension between Alisa and her best friend during the fight scene. The locations I have chosen will be a field to represent her home planet, the school drama room to look like the house, an alleyway near the canal to give off a creepy atmosphere as she is being followed and outside D block to show where she and her best friend confront each other. I will use a close up of Alisa with her mother in the background emphasise their facial expressions to allow the audience to understand the emotion at the end of the explanation scene. I will add grey-scale to parts of my sequence to show it is a flashback.

Representation

The main character Alisa will subvert female stereotypes as she has been created to be the hero of her own story along with being a strong person she challenges the ongoing female stereotype of being weak and having to be saved. I intend to reinforce male stereotypes by using a white male as the kidnapper as women are never shown to be kidnappers. I will deliberately show scenes in which my main character will come up against male villains who appear to be stronger but my female protagonist will very clearly win. I will also deliberately present Alisa's mum as a single mother so as to subvert normal stereotypes of women as she is strong and doesn't need a man.

Audience

The target audience for this series is families of the working class. I believe that my series can create nostalgia as it is filmed mainly in the streets of London and in an archetypal school as this will help to connect with working-class families from ages 10+ as everyone will know what a school looks like. If people like watching Small Ville- a series about Superman- or Marvels Gifted. I believe they will like this series as it will give audience pleasures such as identification, as it is in a familiar living area. Diversion, as it is quite entertaining and has an intriguing story. Finally, Relationships as the story allows you to truly connect and empathise with Alisa and her story. By allowing Alisa to win against many male villains, I believe that this will attract  a large female audience.

Music video: One Direction - History

History of music videos
1) Editing, the camerawork, include visual effects and intertextuality

2) Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) Originally, music videos were made like mini ‘films’ of the bands performing which was in the 70s/80s.

4) MTV was the company which is known as the music television which broadcasted music. It is important because it linked with the song and it was something to allow the audience to feel diversion.

5) They distribute in the entertainment of their audience to be connected to the song and also be included in the song. It gives the digital age a sense of entertainment not only from the music but the video. Also, the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common.



Industry
1) One direction was formed from Britain got talent with the help and support of Simon Cowell. Also, One direction was ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximize profits for the record companies.

2) Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution.

3) Horizontal integration is the process of a company increasing production of goods or services in the same part of the supply chain

4) With a majority of the new generations content coming from the Internet, the way that consumers hear music has significantly changed. In place of earlier methods of listening to music, like on the radio, now music is found online, meaning artists with a stronger online presence gained larger audiences. A key way artists build up their online presence is through music videos as a means to promote themselves and their albums.

5) Simon Cowell influences are that he’s created an internationally branded boy group which would mean that One direction is instructed on how to behave and act for their targeted audience.

Audience

1) Psychographics

The psychographics is that they are young clumsy young adult/teens that go traveling the world and make music for their audience.

Demographics

The demographics are teenage boys/young adults that have different personalities for different types of girls to fantasize with for teenage girls.

2) Personal identification/nostalgia

This video makes their audience experience their past between them and one direction like they were friends, or they knew them on a personal level

Personal relationship

They show their past to show their love for their fans and amount their fans meant to them and that if they were never there, they wouldn’t have been anything without them, also how much they meant to them which makes the audience feel involved and a bond.

3) At 0:49, One Direction offers their fans exclusivity and insight into their personal lives as there is a video that shows behind the scenes of them something their fans might not have ever seen before.

At 1:04, One Direction shows their concert live as there are many fans jumping at the excitement of their idols; viewers may be able to relate with the audience as they have similar feelings to the boyband.

4) Nostalgia is when a source of media makes the reader or viewer remember or think of their past, this makes it a key audience please for history music videos because a history video is meant to shower the consumer their history with a certain people/person, an item or source of media

5) The fans are positioned to respond that their favourite group are splitting up but that they will be remember in their hearts forever and how much they supported them and influence their life which made a community